When digital goes analog
DIGITAL DOES at POW! WOW! Sweden Helsingborg – The name DIGITAL DOES is undeniably connected to innovative graffiti that has long become so much more. What was once graffiti style writing that was inspired by classic graffiti letter writing, has morphed into digitally charged letter abstraction that is produced at a world-class standard by hand, in the analog traditions of aerosol-based graffiti painting. And the results are spectacular.
DOES again showed his Dutch proficiency in completing the mural with the utmost technical skill and organization.
DOES’s presence and the recent painting at the first-ever POW! WOW! Sweden in the beautiful city of Helsingborg was no exception. What started as an idea, was turned into a digital drawing/mock-up, and created by hand using a unique selection of colors chosen from the Montana BLACK and GOLD can ranges. DOES again showed his Dutch proficiency in completing the mural with the utmost technical skill and organization. Each layer, each section, and the sum of his efforts resulted in an outstanding final mural which placed yet another notch in his artistic belt, to an already long list of artistic and personal achievements.
It’s been nearly 12 years since DOES (aka Joos van Barneveld) hung up the soccer boots that he used as a professional soccer player in the Dutch national soccer league. However, his commitment and diligence as an elite sportsman have well and truly assisted his development as a full-time artist ever since. Although the work at POW! WOW! was a large-scale mural, DOES’s artwork can also be found in books, galleries, and collections around the world in both 2D and sculptural 3D forms.
Helsingborg, which is already earned the title as one of the most supportive cities of urban art, street art, and graffiti in Sweden, can be pleased with yet another jewel in their colorful crown. This time by the talents of the Netherlandic artist, DIGITAL DOES.
Photography by POW!WOW! Sweden, Chaleena Ukositkul, Nadine Flatt, Raul Raschetti