Frau ISA at Montana Store Vienna

In June, Vienna-based artist and illustrator Frau ISA was invited to the Montana Store Vienna to create a fresh new mural inside the store. The event, which also featured a limited-edition print release, was a celebration of creativity, with summer drinks adding to the vibrant atmosphere.

Frau Isa’s work is deeply influenced by her surroundings in Vienna a city full of dreamy pastel hues and nostalgic charm. Her vintage-inspired style, exuding a sense of nostalgia, perfectly captures the essence of the city she calls home. She started her artistic journey with graffiti as a teenager in her small hometown in southern Austria. “I instantly fell in love with the thrill of painting on a larger scale, so I’ve continued working on murals ever since,” she writes in her about text. From her early days, Frau Isa knew she wanted to be an artist, even going so far as to beg her parents to send her to a fine arts school when she was just 10, despite the lack of a budget for it.

Today, Frau Isa’s artistic practice encompasses free work, commissions, murals, and illustrations. Her distinctive, vibrant style continues to captivate audiences around the world, blending urban influences with a sense of whimsy and dreaminess. Montana Store Vienna is the ultimate destination for graffiti and street art supplies, offering everything from spray paints to markers, catering to artists of all levels. Whether in-store or online, Montana Store Vienna ensures artists have access to the tools they need to bring their visions to life. The new mural created by Frau Isa on the store’s wall has already been well received by the customer audience, reflecting the seamless connection between the store and the local creative scene.