Jägermeister knows the beating heart of todays young adult. They also understand that within that creative heart, is graffiti. An art form that brings people together in collaboration, to create and enjoy. To celebrate the Jägermeister #WALLSOFWIR campaign, Montana Cans was asked to create a limited edition collaboration can that would have a unique roll in this unique project. With that, the #WALLSOFWIR, „ Jägermeister Knall Orange“ can was born.
The #WALLSOFWIR campaign consist of four giant walls, in four German cities, to be painted by 18 celebrated German artists. The artists were grouped into teams for each artwork, bringing all their individual styles together to create one Jägermeister flavored mural in each city.