The latest in our series of Montana Boom Boxes creatively re-interpretted by feature artists, Sebastian Dumjahn a.k.a. Sellout Industries™ took the idea to the next level with his interest in the Razzle Dazzle effect. The English “Dazzle” effect (later coined the Razzle Dazzle effect by the US army), was made famous in World War 1 when the allies painted their war ships in boldly coloured optical art styled patterns in order to confuse their enemies as to the correct size and shape of their vessels… Read and see more after the jump!
In a time before radar and GPS, the confusion it created made it possible to “dazzle” their oponents and minimise or prevent being struck by torpedo’s. Sellout Industries™ idea was to camouflage the Boom Box shape and reduce it into it’s environment by using the application of typography in the form of pattern to make it unclear as to which part of the Boom Box was which? To add another level he based the words used loosely on words assosciated with traditional Boom Box functions (Play, Tape, Forward, Reverse etc..) and took the oppurtunity to use the new Montana NIGHTGLOW paint as the basis to work on.
Residing in Nuremberg, Germany, Sebastian works as Global Creative Director for apparel and graphics for PUMA, focussing on illustrations, typography and apparel design.
For Montana Boombox orders visit (only Germany):
Montana Store Frankfurt | Canpire
International buyers visit: