The SUPREME x Montana Cans Mini spraycan Set
It is a Thursday in New York. There is too much traffic on the roads, the subway is still crowded, and there is the usual heavy hustle on the street as pedestrians walk purposefully to where ever it is they need to go, to do whatever it is they need to do. Skateboards rolling through the streets, their riders on their way to their favorite spots to sharpen their skills. Daily business for Manhattan, that is until you turn into Bowery Street in Lower Manhattan.
At first, you notice the red box logo with the white Futura Heavy Oblique text on it. The word SUPREME beams out into the street like heavily opaque paint color being ejected out of a Montana Cans can. Welcome to the original SUPREME store. So what is the significance to it being a Thursday you might ask? With the release of two collections per year, SUPREME exercises the unique habit of introducing two products from each current collection to their online and global store locations every Thursday. Earlier this year, the limited SUPREME x Montana-Cans Mini can set that was only available in SUPREME stores was released. And they sold out in minutes!
leading to a complete sell-through of this set
The set, featuring six colors from the Montana BLACK can range consisted of Power Blue, Power Yellow, Power Pink, Power Red, Outline Silver and Black. All in the iconic form of the 50ml/1.4oz can, loaded with the elegant black skinny cap. Power Blue, an uncompromising color with strength and coverage is perfect for name-dropping in any context. Power Yellow for when it has to have an impact and stand out from the rest. Power Pink, the ideal companion to your basic color palette. Power Red, for when it needs to have punch. The Outline Silver, which covers everything in its path with clean metallic effect flair. And the Montana BLACK, the ultimate stamp of authority when outlining, getting up, or mark-making in general. A point that did not go unnoticed by the active supporters of both brands who went to the physical stores and clicked their way online, sold out in minutes.
The skateboard brand SUPREME, founded in New York by James Jebbia in 1994, has since grown to an internationally recognized symbol of quality, integrity, style, and in-the-know brand when it comes to youth culture. Now considered as one of the most iconic lifestyle brands, its roots are as heavily entrenched in skateboard culture as the roots of Montana-Cans are embedded in graffiti. The brand prides itself on making quintessential products such as skateboards, clothes, and accessories, that are not over manufactured. Without even trying, over the years their already sold through product ranges have become collectible, sort after, and valued by customers and collectors the world over.