Heineken® and MontanaCans have joined forces to create the first-ever traveling art adventure: The Heineken® Mobile Art Experience. The heart of the collaboration was a live art truck complete with rotating canvases on the outside and a gallery on the inside. The truck travelled from Wynwood to South Beach visiting walls and pop-up events. Spectators watched different artists immersed in live sessions, creating works of art in real-time on the sides of the truck. Besides the truck, a limited edition commemorative Montana can was designed to honor the relationship between the two premium brands. Here is the recap of what happened in Miami last week.
Visist: http://www.heinekenxmontana.com/ for more!