Jägermeister knows the beating heart of todays young adult. They also understand that within that creative heart, is graffiti. And Montana Cans knows graffiti. Graffiti is an art form that brings people together in collaboration, to create and enjoy. And here in lies the perfect merge.
MEETING in Wolfenbüttel
The #WALLSOFWIR campaign consist of four giant walls, in four German cities, to be painted by 18 celebrated German artists. The artists were grouped into teams for each artwork (in most cases in their local city), bringing all their individual styles together to create one Jägermeister flavored mural in each city.
Making of…. Detlev–Bremer–Straße 55 Hamburg, Germany
The first in the series was created in Hamburg by the artists ANNA T-IRON, OJEY 80, HEIS and the ALPHABET BOYS. Five levels of building and nine levels of scaffolding later, the first Jägermeister #WALLSOFWIR mural was complete.
To celebrate the Jägermeister #WALLSOFWIR campaign, Montana Cans was asked to create a limited edition collaboration can that would have a unique roll in this unique project. With that, the #WALLSOFWIR, „ Jägermeister Knall Orange“ can was born. For more information go to http://jaegermeister.de/wallsofwir