There are many reasons to create art regardless of the motivation of its maker(s). But in some cases art is one of the only ways to passively approach something that is aggressive and reach the masses. And Splash and Burn is a project doing exactly that.
The Indonesian Palm Oil industry is booming and the worlds consumption of the product is creating wealth, corruption, environmental damage, deforestation, as well as harm and displacement for many animal. Lithuanian artist Ernest Zacharevic, who throughout the last two years has been actively researching the issue, visiting and scouting locations and connecting with experts and specialists in the field. SPLASH BURN Art against palm oil industry
By building awareness through art and murals made by visiting artist whom have been secretly creating work since February, Zacharevic attempts to inform a global audience whom are also heavy consumers (known or unknown), about the impact this product has on Sumatra, Indonesia which is a prolific production and harvesting region which is drastically effected by this topic. Take a look here to see who the participating artists are helping make Splash and Burn a positive project.
I was thinking about how little we know about it, but how much we are involved in it economically, through palm oil. That was really how my art became directed to it. Ernest Zacharevic
An Activist Art Campaign Sumatra 2017
I want to bring the artist and the viewer out of the box, looking at our dialogue and seeing that we can be conscious.Ernest Zacharevic
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