With a client list featuring some international heavy weight brands like NBC, Gucci, Adidas, The New York Times, and Instagram, Vittoria has been tackling the subject of the portrayal of women in art for quite some time. Both in her illustration work as well as her fine art work. And with client names like those we mentioned, this engaging subject has a large audience to play with. Including the added dynamic of fashion, she also helps change and challenge stereotypes for the positive in industries that are otherwise loaded with unrealistic portrayals of women. But it doesn’t end there. As an ADC annual award winner, Vittoria is under the world creativity spotlight and seems comfortable with that too. Moving from brush pens to the water-based ACRYLIC marker range was an easy step for Amber Vittoria. The speed of drying, brilliant opacity and coloration, endless possibilities of mixing colors and the varied sizes the marker range gave her to play with, meant it was a thumbs up for making a transition. The extra bonus of being able to use it with brushes and get results as vibrant as any acrylic tube paint made it a no-brainer.
Creating contemporary classics
With an assertively feminine touch, her strong bold images are not only easy on the eye, they are also to be taken seriously in their ability to broaden the portrayal of women in society generally. The works often display rounded features, proportional challenges and body hair in the places it normally grows. Which can be a grounding and refreshing experience for the plastic photo-shopped version society is normally served up in glossy magazines. On a recent visit to her New York studio, we were honored to capture a small portion of her creative world on film. And we would love to share it with you here.
Photography & Film by Montana Cans / Jordan Katz