REEBOK CLASSIC TEAMS UP WITH SUBVERSIVE GRAFFITI ARTISTS SANY AND FELIPE PANTONE AS ‘HIDDEN CLASSICS’ FOR NEW ‘ALWAYS CLASSIC’ SS18 CAMPAIGN
The first Montana Cans x Reebok Classic collaboration was well received by style enthusiasts the world over. Now the project steps up a notch for round two of this dynamic creative partnership. On March 2nd 2018, the joining of forces between Reebok and Montana Cans bears fruit again as the Spring/Summer season release of the Club C sneaker is here. This time featuring artists Sany and Felipe Pantone, to re-invent an #AlwaysClassic, modern classic!
The Club C, Classic Leather and Workout Plus’s refreshing new look is a product of the collaboration between Reebok and Montana Cans, the renowned German manufacturer of the world’s best spray paints. These Classic silhouettes serve as perfect canvases to the anonymity-prizing world of graffiti. Each color way, an inspiration derived from Montana Cans GOLD color system, with intricate details such as color numbers that replicated on the insole of each shoe. Montana Cans X Reebok Classic “Always Classic” Launch
Sany and Felipe Pantone represent Hidden Classics
Sany a female master of her game in a male dominated scene refuses to put down her cans and continues to deliver the anticipated high-end creativity on the streets that she is renowned for. Felipe Pantone, king of the contemporary kinetic meets graffiti game, boldly goes where no colors have gone before. With his attention to details, he serves up style that will be as timeless as the Club C itself.
Reeboks #AlwaysClassic campaign is not for the faint hearted. Fiercely celebrating individuality through creativity that challenges norms that disrupt the “average”, the artists chosen are as unruly and creatively defiant as the Club C sneaker. Born of the courts in 1985, the Club C has morphed from a functional high performer, to a staple icon for the streetwear savvy wardrobe. Montana Cans X Reebok Classic “Always Classic” Launch
Check out the SS18 collection on: www.reebok.com/montanacans
and stay tuned for more!